Actually it is hell.com that is for sale.
I have never actually visited the site before but they are estimatng that the sale of hell.com could bring in over 1 million dollars. I like the quote that CNN mention – “Hell.com is one of the most powerful brands on the Earth”. Interesting prospective.
This is the exact reason that I am starting to hold on to domain names instead of letting them expire. Pretty soon all the normal or semi-good domain names will be taken and that will drive up the price of domains (unless they figure something else out of course).